# ZOOL — Our story

ZOOL is a US company and a global AI-native team building its own products for everyday life and work. ZOOL LLC is its US legal entity. The brand stands for independent thinking, considered design, and a lasting commitment to the products it makes.

The team uses AI throughout exploration, design, and development. AI expands what the team can try and build; product choices, experience, and quality remain the team's responsibility.

Three principles guide the work: begin with a real need, make complexity feel simple, and keep improving after release. ZOOL develops and maintains its own products.

Luo Lei leads product direction and engineering at ZOOL, drawing on software development and open-source practice. Yang Zuo brings professional experience as a designer, product director, and social media creator, connecting visual design, product experience, and an understanding of audiences.

The page uses two photographs by Luo Lei as supporting imagery, credited to his Unsplash portfolio. Yang Zuo’s portrait is AI-styled from her supplied photograph.

## Public sources and pages

- [Luo Lei's GitHub](https://github.com/foru17)
- [Luo Lei's writing](https://luolei.org/)
- [Luo Lei's photography](https://unsplash.com/@luolei)
- [Story](https://zool.app/story/)
- [品牌故事](https://zool.app/zh/story/)
- [ストーリー](https://zool.app/ja/story/)
- [ZOOL products](https://zool.app/products/)